The importance of extrinsic cues in deciding to purchase meat products: A conjoint analysis on Muslim consumers

TOKLU İ. T., Kucuk H. O., Toklu A.

SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT, cilt.51, sa.1, 2020 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 51 Sayı: 1
  • Basım Tarihi: 2020
  • Doi Numarası: 10.4102/sajbm.v51i1.1986
  • Dergi Adı: SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus, Business Source Elite, Business Source Premier, Directory of Open Access Journals
  • Recep Tayyip Erdoğan Üniversitesi Adresli: Evet

Özet

Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers' purchasing decisions in Turkey.